Merino wool pushes the boundaries of sport. An ideal companion for activities requiring strength and endurance, wool is the perfect performance partner for the most challenging sporting adventures.

Explore the charming world of wool revisited for vintage sport. With compelling colours and sentimental combinations, delve into nostalgic informal elegance suspended between past, present and future.

In a harmonious blend of humanity and nature, create a life that is in unity with our planet. Wool helps us to live with less impact on our environment, reconnecting with a vision for a better world.

The wool accessory in all its forms provides boundless aesthetic potential and indispensable utility when paired with the latest technologies, becoming a functional and integral wardrobe staple.

Exploring the wonder and joy of wool, Edward Crutchley’s curation of fabrics for The Wool Lab tell rich and exciting stories.

Inspired by the science fiction novel Snow Crash by author Neal Stephenson in which he coined the term metaverse, The Wool Lab explores a merging of the virtual, augmented and physical reality.

Goblincore, an aesthetic movement centred on the harmony of nature and its healing benefits, inspires wool in connection with the natural world.

With its luxurious finish, easy-to-care-for nature and health properties, wool is the natural choice for any interior.

High-performance and reliable, wool takes the challenges of extreme, unusual, or out-of-season weather events in its stride.

Camping, hiking, biking, long trail running and fishing are all the stories that, through a selection of innovative, technical special treatments and blends, go on a new adventurous and self-sufficient direction.

A reinterpretation of the work world into everyday dressing, which can take on a more elegant or casual connotation, depending on the outfit construction and the blends used.

Exploring the workwear world in all its forms, interpreted in two main settings: formal & protection wear.

A micro world in which to feel safe and protected from the outside world, each element both to wear and to welcome inside your home is carefully chosen in harmony with the materials and atmosphere that are part of it.

Explore hybridization in all its facets. Interpreted through the personal and youthful, this theme provides a mixture of styles like never before. Taking shape two ways, discover hybridization through Shuffle and Craft.

Clothing for those who are always on the move is the focal point for this theme with a renewed and more contemporary interpretation of materials. Whether for work or leisure this theme is interpreted into two chapters, Casual wear and Active.