Natural, Renewable and Biodegradable
Wool is 100% natural, 100% renewable and 100% biodegradable. Wool, by nature, is a circular fibre.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
The most reused and recycled fibre in the world
Wool is the most reused and recyclable fibre on the planet of the major apparel fibres.
Reduce your impact
Outerknown’s Merino boardshorts tackle microplastics
Outerknown’s Merino boardshorts tackle microplastics
Outerknown’s Merino boardshorts tackle microplastics
Kelly Slater's lifestyle brand has created the world’s first boardshort crafted from 100% Merino wool, weaving together the brand and fibre's strong environmental mission.
3.1 Phillip Lim’s most natural collection to date
3.1 Phillip Lim’s most natural collection to date
3.1 Phillip Lim’s most natural collection to date
3.1 Phillip Lim’s Merino Series collection marks the label’s most natural collection to date, as the designer strikes a sustainable balance and goes fur-free.
APL launches its most sustainable apparel collection
APL launches its most sustainable apparel collection
APL launches its most sustainable apparel collection
Having released the world's first Woolmark-certified performance running shoe, LA-based athleisure brand APL unveils a 10-piece collection comprising sustainable investment pieces.
Woolmark Prize finalists innovate with wool
Woolmark Prize finalists innovate with wool
Woolmark Prize finalists innovate with wool
Innovation does not only reveal itself in the form of ground-breaking product, or revolutionary processes. Each emerging 2020 International Woolmark Prize finalist showcased innovative thought practices in their approach to sustainability and their business.
Allbirds reduces carbon footprint one step at a time
Allbirds reduces carbon footprint one step at a time
Allbirds reduces carbon footprint one step at a time
Wool-rich footwear brand Allbirds became one of the world’s first fashion bands to label every item produced with its carbon footprint. Allbirds’ ambition is to one day reach a net zero carbon footprint, conducting lifecycle assessments across its entire supply chain.
Carbon-negative knitwear
Carbon-negative knitwear
Carbon-negative knitwear
British knitwear label Sheep Inc. works with the most sustainable suppliers it can find, from carbon-neutral farms, to manufacturers that run on 100% renewable energy, and then offsets the remaining carbon footprint of each of its pieces, tenfold. Each wool sweater can also be traced back to the very farm the wool was produced.
We partner with leading organisations to continue to reduce the environmental impact of wool.
