What's New
Discover new and exciting wool products, sustainability tips, and innovations for fashion, performance and home decor. Explore our carefully curated selection today.
FEATURED STORIES
Explore our collection of compelling stories and discover the people, places and ideas that inspire us in the world of wool. Our Featured Stories section is the perfect destination for trendsetters and innovators alike.
A MODERN MERINO WOOL SUIT INNOVATION WITH HUGO BOSS
A MODERN MERINO WOOL SUIT INNOVATION WITH HUGO BOSS
Experience a new way of dressing with BOSS and The Woolmark Company. This innovative collaboration blends tailoring with cutting-edge technology, fusing sportswear and formalwear for a functional and modern urban wardrobe.
READ MOREBIODEGRADABLE FASHION
BIODEGRADABLE FASHION
21 billion tons of textiles are sent to landfill every year. But not every item of clothing is destined for the trash can.
READ MORE6 REASONS FOR CONSCIOUS CONSUMPTION
6 REASONS FOR CONSCIOUS CONSUMPTION
How well do you know your wardrobe? Do you know how your clothes are made, or the materials they are made from?
READ MOREALBUS LUMEN MERINO WOOL FOR SUMMER
ALBUS LUMEN MERINO WOOL FOR SUMMER
For dreamy days filled with sunshine and warmth, experience wool like never before with Albus Lumen's La Lagune collection. This dreamy collection showcases the natural beauty of wool in a whole new light, perfect for sunny and warm days.
READ MOREPerform in Merino
Discover the original performance fibre designed to keep you at your best, in any element. Hand-picked and tested by the best.
Cycling
Cycling
On the road, mountain or trail, Merino wool works hard to wick sweat, block moisture and breathe naturally.
Hiking
Hiking
As natural as the sun, rain and snow, Merino wool helps you navigate in softness. Merino's unique fibre coating and breathability even keeps you smelling fresh like a daisy back at the car or camp.
Running
Running
Whether you're a trailblazer or urban racer, Merino wool running gear stays soft while it works to keep you cool and dry from the start till dark.
Woolmark Certified
Learn about the WoolmarkTrust in the quality of your wool product with Woolmark certification. Become a label turner for confidence your Woolmark-certified product has been made to last.
What's New
Discover new and exciting wool products, sustainability tips, and innovations for fashion, performance and home decor. Explore our carefully curated selection today.
Womenswear
Testing the block